Ikigai Law (formerly TRA) represents fin-tech startup ePaylater in its funding round. ePaylater was founded in December 2015 by Aurko Bhattacharya, Prasannaa Muralidharan, Uday Somayajula, Shanmuhanathan Thiagaraja and Saxena. The company gives customers the option to ‘buy now and pay later’ on online portals with just one click. The customers get 14 days to make the payment and within that period they can make many more transactions via single-click checkouts and can bunch them all together to make a single payment at the end of the period. The startup uses an algorithm to understand the customer’s credit history and buying patterns on e-commerce platforms, digital footprint and device information based on which a credit limit is assigned to a customer.
